Charlie Bullman
OPen
Charlie Bullman
OPen
Client:
HAPE X BLUEEMOON
Art Direction
Creative
UX Design

HAPE X BLUEEMOON

Client

HAPE X BLUEEMOON

Year

2024

Scope of Work

Metaverse experience exploring the creations of fashion brand Hape's Fan base.

Location

London

Creating an immersive brand experience using Unreal Engine for fashion brand Hape and its core Fan base.

Hape's immersive experience is a holistic journey dedicated to shaping and showcasing community creations. It centers around a curated collection of clothing designs from its community, emphasizing collaboration and a forward-thinking approach. Hape believes in collaboration as a driving force for creativity. The immersive experience is born from a collective that actively champions collaboration, emphasising the need for different elements, both light and dark, to exist side by side. This approach is reflected in the curated collection.

The clothing within this space is a testament
to the creativity of the team behind Genesis Hape. Each piece, carefully curated, bears the imprint of collaboration and fusion of diverse artistic expression. The contrast of this space with its counterpart, White space, speaks to the duality within the Hape community — where light and dark coexist harmoniously, each enhancing the other.

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