Hi, I’m Charlie. An Art Director/Creative currently living in London. With over 3 years experience in the design space.
Some of the clients:
Interface
Flor
Rag & Bone
Palacio de Hierro
Pluto
Hard skills:
Figma
ProtoPie
Webflow
Blender
Soft skills:
Estimations
Time Management
Risk management
Teamwork
Critical Thinking
Problem-solving
Passion to create: From Startups to brands, My Journey So Far.
Having worked for the last 3 years in the design space I have now moved into an Art Direction/ Creative role drawing on cultural and digital references in order to captivate audiences. Being able to conceptualise brand ideas and imagery that curate exceptional brand and product experiences is an are of creative direction that I find endlessly inspiring. Using my background of working with a variety of clients I value my ability to translate ideas into execution whilst offering a clear and holistic explanation of ideas backed up by data and trends.
More than anything, the nature of telling an impactful and well connected story that resonates with its audience is the crux of why I am passionate about Art Direction. With a strong passion and knowledge of the fashion industry, I look to leverage both print, digital and industry leading talent to collate a direction that is clear, effective and backed up by industry trends.
Education:
UX Design Immersive Course
General Assembly (2021)
Webflow Developer
Webflow University (2023)
Media, Communications and Cultural Studies
Newcastle University (2019)
Approach:
Creative
My creative approach to art direction is rooted in the seamless fusion of innovation and storytelling. I start by deeply understanding the brand’s identity and audience, ensuring every visual element resonates with their core values. I prioritize collaboration, drawing inspiration from diverse perspectives to craft a cohesive vision. By balancing artistic experimentation with strategic thinking, I create visually compelling narratives that not only captivate but also connect on an emotional level, delivering impactful, memorable experiences that elevate the brand's presence.
UX Design
Leveraging my UX background, I bring a user-centered approach to art direction, ensuring that aesthetics are not only visually striking but also intuitively functional. I understand the importance of seamless user experiences and incorporate this insight into my creative process, crafting designs that are as practical as they are beautiful. By integrating usability principles with creative vision, I create engaging visual narratives that resonate with the audience while providing a smooth, enjoyable interaction, ultimately enhancing both the brand's impact and the user experience.
Art Direction
Combining my art direction expertise with a strong UX background, I craft designs that are both visually captivating and highly user-centric. My approach ensures that every creative decision is aligned with both aesthetic goals and user needs, resulting in a seamless blend of form and function. By understanding how users interact with design, I create compelling visual narratives that not only engage but also guide and delight the audience, delivering experiences that are memorable, meaningful, and effective in achieving brand objectives.