How does it work

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The goal was to build a more interoperable and personalised fashion experience for everyone.Once in the wardrobe, users have a convenient and personalised way to discover, organise, curate and save fashion content from across the web.The fashion market is to grow 6.61 billion dollars, led by brands entering digital platforms:

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Metaverse fashion market to grow 6.61 billion dollars, led by brands entering digital platforms:‍Once in the wardrobe, garments are sorted into different categories of style and purchases as well as being sorted by designer, brand and type of garment in a curated feed of recommendations from across social media, your photos and the web. Users are also rewarded for sustainable purchases and  brand loyalty in a tiered membership system.

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Digital to Physical

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Each garment that is uploaded is tokenised on the polygon (Matic) blockchain for secure and transparent tracking of ownership. This Digital twin infrastructure offers a number of benefits. For example, The secondary market supports a circular fashion model through purchased and pre-owned clothing. Through its use of blockchain technology users can buy and sell tokens representing ownership of specific products. This will provide users with more flexibility in how they use and dispose of their fashion items and supports circular models through reuse of garments.

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Interoperability
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There is currently a growing demand for a new wave of interoperability where fashion is not restricted by one platform. With the rise of social media, the metaverse and digital fashion there is no wonder '60% of Gen Z believe that presenting oneself well online is more important than doing so in person.' Élan  aims to meet this demand by providing users with a convenient and personalised way to discover, organise, curate and save fashion content from across the web.Ultimately, the user has a choice to buy, sell and trade on the secondary market, as well as utilise the digital wardrobes primary marketplace to purchase, style and curate their own wardrobe with brands and other users.

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The overall user journeys are split into four main categories for simplicity:

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- The digital wardrobe app

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- The primary and secondary marketplace

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- Digital plugin.

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Outfit of the day

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Seasonal fits represent items users most liked on any given day whilst giving recommendations and insights based on season, weather, style and trends. Your wardrobe is given a sustainability rating based on the actionable choices you have made to be more sustainable. This, along with brand loyalty contributes to your membership tier.

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Immersive supply chain and product visualisation.

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Immersive Élan is a feature that allows brands and users to interact in a more immersive and transparent format. Users can follow the journey of certain brands and get an insight into the ideation, process and sustainable practices that garments go through. In addition, users are able to host pop up wardrobes whilst brands can host exclusive events with their audiences and users can tag their favourite finds.

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